Steps in SEO

❁ Page titles should be longer than 30 characters

❁ Page titles should be shorter than 60 characters

❁ Meta descriptions should be longer than 70 characters

❁ Meta descriptions should be shorter than 130 characters

❁ Make each title and description unique 

❁ Titles and descriptions should summarize pages accurately, without deception

❁ They should also include your Unique Selling Points, include "trigger" words, and be written for humans; not robots

The 2 most important pieces of marketing data are page titles and meta descriptions of your website.

Good titles include keywords and phrases in the beginning, along with a clear benefit statement and brand name. Meta descriptions are meant to increase your online traffic, though keywords included are not scanned by search engines necessarily. Overtime, increased traffic can improve your ranking in search results. The main static pages should always include meta description or page title optimization first. Open Graph titles/descriptions should also be optimized to enhance sharing across multiple social platforms.

For my website, the home page's title displays as Freelance Artist | Morgana, with the meta description being "The work of Morgana, a freelance artist skilled in painting, graphic design, illustration, photography, & animation."